Assistant Manager - Trade Marketing - FMCG

Experience Required :

- 5-8 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled this level of responsibility in previous assignments

- Should have handled General Trade/Modern Trade(preferably both) in the previous assignments

- Should have minimum 2-3 year of experience in Trade Marketing

Educational Qualifications :

- Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management for a reputed institute

Functional Skills Required :

- Understanding of FMCG categories (Personal Care)

- Sales Management, Planning and Operational Skills

- Sound knowledge of Sales processes

- Merchandising Skills - both paid and unpaid visibility

- Excellent Communication Skills

- Presentation Skills

- Qualitative and Quantitative Problem Solving Skills

Key Accountabilities :

- To Develop and execute Trade Marketing Strategy for the brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships : Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation : Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Note : Candidate should be from Good Sales Experience upto ASM Level and should have 2-3 years of Trade Marketing Exposure