Assistant Manager - Trade Marketing - FMCG

Job Purpose:

The Assistant Manager - Trade Marketing is the custodian for the rural / urban business in the assigned geography. He/she plays a pivotal role in implementing & evaluating the activities driven to achieve sales objectives, distribution & key RE activation's/engagement plans within time budget parameters in co-ordination with the field team.

Job Responsibilities

- Identification of key category/brand opportunities in a dynamic market scenario and taking the right actions promptly

- Analyse past performance of programs/activation/schemes and suggest improvements to category / brand plans with an intent to grow the category & channel sales

- Monitor and evaluate the success of the launches / test markets and make necessary amendments

- Execute trade activities consistent with budget allocation

- Manage and control trade spends for the category / channel

- Continuously seeking opportunities to grow the business based on shopper insights / feedback from trade

- Gather data and closely monitor competitor activities and performance

Male can also apply

Experience

Essential: Should have worked as Sales Manager

No. of yrs of Exp reqd.: About 3 to 4 Years

Professional Qualifications

Essential: Should have done MBA from Premier institute ONLY, with Sales and Marketing specialization

Batch Pass out - 2011 to 2014

Desirable: Handled projects in Sales & Trade Marketing