Assistant Manager - Trade Marketing

Job Description:

Job Responsibilities:

- Plan & Execute channel marketing programs for sales growth and revenue enhancement.

- Planning and execution of various brand campaigns in close coordination with PAN India marketing team, regional sales team for planning promotional activities like Events and Exhibitions.

- Responsible for product launch events, dealer meets, trade promotion plans, including planning, budgeting, guest list management, venue finalization, within timelines.

- Conceptualizing and conducting brand building activities for preferred brand store and retail visibility.

- Procurement & development of marketing collaterals eg: Banners, Danglers, Leaflets, other marketing merchandizing and other for specific zone, preparing allotment chart and ensuring timely dispatch of the same.

- Managing stores branding eg: Shutter painting, Sample display, etc.

- Ensure that customers are up to date with new products and enhancements.

- Address marketing related issues and conflicts in timely manner.

- Track industry trends and competitor activities.

- Work with Sales team in executing marketing plan to support product positioning and branding initiatives.

- Inform management on potential competitive threats and propose corrective actions.

- Monitor and manage expenses within allotted marketing budget.

Desired Profile / Criteria / Skills :

Desired Skill Set:

- Fair knowledge of competitor activities in respective region.

- Grip on Excel, PPT making and data analysis.

- Good communication skill.

- Team player