Assistant Manager - Promo Planning - Media House

Opening for Asst. Manager - Promo Planning with a Leading Media House.

Below mentioned is the job description of the same.

- Understanding the vertical wise viewership and audience movements

- Recommend Home GRPS basis reach and awareness targets basis past benchmarks

- Navigation of audiences across the different channels of the network

- The role of competition in Promo planning

- Building the viewer base of lesser viewed events using the higher reach Events - Single Event to Multi-Events

- Arriving at optimal promo levels using saturation / plateau point in the Core/Bonded viewer

- Creating Monthly promo plan basis the GRP's and deploy by property (live and non-live)

- Sending Daily Priority to the presentation team for implementation

- Coordinating with Marketing, Presentation & Operations team for Smooth implementation of home campaigns

- Creating the report / Post evaluation of Home campaign against the planned GRP's

- Create a database of past promotion levels, Campaign wise reach & Frequency analysis till launch and sustenance and track reach numbers for launch day/tournament/finals reach numbers.

Pooja.