Assistant Manager - PPC/SEM - Advertising Firm

Role : Assistant Manager-Paid Search (PPC/SEM)

Location : New Delhi

Job Description:

- Setting up paid ad campaigns

- Work on Ad Platforms like Google Ads and Editor, Facebook Business Manager and LinkedIn Ads

- Advanced Keyword Research and selection

- Use the Google Keywords tool

- Continuously monitor opportunities for new keywords and negative keywords

- Focusing on the major PPC network providers and achieving the greatest market share gains

- Calibrating, cleaning-up, modifying and expanding existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas and performance metrics

- A/B testing with different ad creatives and landing pages to improve CTR

- Monitor results and make recommendations on an ongoing basis to continually enhance account performance, site performance and ROI

- Stay informed on new and emerging technologies, trends and opportunities for market share expansion for our clients in their verticals

- Work with graphic designer and copywriting team to create Text Ads, Display Ads, Landing Pages and Social media posts

- Collaborate with Marketing, Sales and Product Development teams for potential client sales pitch

- Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

- Google Analytics set-up for clients

- Analysing website traffic data and trends via both Google analytics and other third party tools for both reporting and uncovering opportunities across both PPC and SEO.

- Working along with SEO team to analyse keyword opportunities & data mining

Qualifications Required:

- Bachelor's Degree or Higher (preferred)

- Google Adwords certification

Experience: 5+ years of relevant experience in handling multiple PPC accounts.