Assistant Manager - Performance Marketing - eCommerce

Role Summary : To manage brand and product advertising on all partner portals

Role Responsibilities:

- Understanding the category

- Creation of ad campaigns on Amazon, Flipkart Myntra and other business partners, as per budget

- Apportioning the budget sub category wise and creating ad campaigns

- Performance advertising on partner portals

- Analysis of key words, bidding and similar e.com ad techniques

- Bidding process on Amazon, ad campaign creation and modification

- Advertising on other digital platforms as banner ads, brand pages

- Coordination with partner portal SPOCs for campaign creation and analysis

- Analyse the spends and keep a track of budget spend

- Ability for clear communication written and oral with team and outsiders accurately and independently

- Ad spends actual vs plan

- Monthly reporting of brand & category performance