Assistant Manager - Marketing - Telecom

We have an opportunity for Assistant Manager Marketing - Chennai with a leading Telecom Giant to handle Chennai . Please find enclosed the JD for the same.

Position: Asst Manager Marketing (Female Candidates)

Company: A leading Telecom Giant

Location: Chennai

Qualification: MBA

Exp: 2 to 4 years

Age: Less than 29 years

CTC: 10 - 14 lacs.

- Pure Marketing Communication / Branding Experience will not be Suitable / relevant.

Job Description:

Revenue Planning & Proposition Development:

- Conduct regular analysis as well as ad-hoc analysis related to both Prepaid and Post Paid business health & U&R.

- Conceptualise, design & develop segmented Promo Campaigns.

- Coordinate across different departments to ensure proper executive of Promo Campaigns.

Revenue & Usage Enhancement:

- Ensure delivery of Targeted revenue for Year 14-15 as per DB Budget.

- Ensure Zero MOU Subs below 10% for Prepaid and 5% for Postpaid

- Monitor usage trends for Subs and identify area of improvement.

- Execute usage and revenue enhancing promotions

- Ensure bonus card penetration to desired levels.

MIS and Data Analysis:

- Conduct regular analysis of different MIS reports to identify trends.

- Undertake value and behavioral segmentation to drive U&R strategies for both prepaid and postpaid business more effectively.

Grace & Churn Management:

- Minimize Grace & Churn through design and deployment of appropriate grace management & retention strategies for both prepaid and postpaid business

Cross team coordination:

- Co ordinate across functions for approval and execution of promotional Campaigns.

- Coordinate with central marketing team for different reporting purposes and approval of usage / revenue enhancing promotions.

Typical Output:

- Conduct regular analysis of different MIS reports to identify trends related to both prepaid and post-paid business health and U&R

- Ensuring delivery of budgeted revenue targets for the circle.

- Undertake value & behavioral segmentation to drive U&R strategies for the business more effectively

- Regularly monitor usage trends both in prepaid and post-paid customer base in order to identify areas of improvement and enhancing revenue.

- Track pseudo subscribers and ensure that these remain below specified percentage levels of the active base.

- Launch various usage and revenue enhancement promotions resulting in increase of usage and revenue.

Personal Specifications:

- Minimum 3-6 years experience in telecom

- Ability to work under pressure and a focus for achieving targets

- Analytically sound and ability for data crunching

- An eye for detail and ability to translate observations into presentations

- A creative mindset and an ability to work around obstacles

- Proficient in MS-Office (Excel, Access, PowerPoint, Word)

- Good communication skills and team working ability

- A Qualified MBA (2012-13 Pass out from Premier B Schools)

- U&R/Product Marketing Experience

Kumar