Assistant Manager - Marketing - Publishing Business

As an Assistant Marketing Manager for the children's book category at a top publishing house you will be responsible for developing and executing comprehensive marketing strategies to drive the success of the organization's children's book titles and related products. The role requires a deep understanding of retail marketing, event management, and strategic partnerships, especially within the context of brand, FMCG, or toy industries. The ideal candidate will have a proven track record of launching successful products, managing retail merchandise, and leveraging collaborations to enhance brand visibility and sales.

Key Responsibilities:

1. Strategic Marketing & Campaign Management:

- Develop and implement multi-channel marketing campaigns for children's titles, including digital, print, social media, and in-store promotions.

- Lead the planning and execution of product launches, ensuring alignment with brand objectives and target audience preferences.

- Collaborate closely with editorial, sales, and other creative teams to ensure cohesive messaging and branding across all touchpoints.

2. Retail Marketing:

- Drive retail marketing initiatives by working closely with key retail partners to develop in- store displays, promotional materials, and exclusive merchandise.

- Develop and maintain relationships with major retailers to secure premium shelf space and promotional opportunities.

- Monitor retail trends and consumer behavior to inform marketing strategies and enhance product visibility.

3. Event Management:

- Plan and manage high-impact events, including book launches, author signings, festivals, and other promotional activities that engage young readers and their families.

- Coordinate with event venues, vendors, and partners to ensure seamless execution and memorable experiences.

- Analyze event performance and incorporate learnings into future event strategies.

4. Partnerships & Collaborations:

- Identify and negotiate strategic partnerships and collaborations with brands, influencers, and organizations that align with our children's division.

- Develop co-branded campaigns and product offerings that enhance our market presence and resonate with our audience.

- Manage relationships with external agencies, licensors, and partners to maximize the impact of collaborative efforts.