Requirements -
- Minimum 1+ years of experience in B2C marketing space.
- Advantage : AppsFlyer, Clevertap
- Should be analytical, detail oriented and organized
- Any exposure to offline marketing would be a plus
- Deep understanding of the current digital landscape and trends
- Excited about building a brand that can reach a 50 million users
- Tier I undergrad or Tier II PG
Responsibilities:-
- Understand and create Digital and Social Marketing objectives
- Responsible for driving active app installs & user acquisition through key channels like UAC and Facebook
- Work closely with content and creative teams especially with respect to ASO & play store optimization
- Participate and own the closed Beta experiments with Facebook and Google for various products
- Develop, execute, and present Digital and Social Media Marketing plans from inception to completion
- Report on user acquisition and engagement for Digital and Social Media Marketing campaigns
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