Assistant Manager - Marketing - Global F&B

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Digital Marketing, ATL, BTL, Brand, FMCG, Advertising, MNC, Food and Beverages, F&B

Job Type - Permanent

Job Description :

- The role will manage marketing for their Key B2C Brands. This is a brand management role, with a responsibility of strategy as well as execution for the assigned brand. The role requires demonstrative capabilities in stake-holder management and driving brand KPIs

Client Details :

A leading F&B MNC with over 200 years of footprint, has a presence in various industries, like food products, agribusiness as well as plant-based supplements. With a global revenue of over 50 bn USD, they are a leading player across various categories and geographies in the India market

Description :

1 Fine tune Strategic Brand Vision & Brand Core for the assigned brand and Long Term Growth plan with Senior Manager/Marketing head

2 Develop & Execute Yearly Marketing Plan to deliver on Business Objectives in alignment with Brand Vision & Brand Core

3 Work closely with Business Head, Regional Business Managers and provide full support towards achievement of Business objectives

4 Strengthen Brand Parameters by smart utilisation of Marketing Mix striking balance between Business objectives and Brand Objectives

5 Being Creative in developing Brand Communication both in various ATL (TV, Radio, OOH, DIGITAL), Consumer Promotions as well as BTL (POS, Events etc). Drive ROI on marketing investments by constantly measuring and evaluating spends

6 Closely working with Ecommerce team to plan and execute performance campaign on the portfolio on Digital medium

7 Track channel wise financial metrics and plan interventions to generate top and bottom line metrices

8 Plan and execute BTL led marketing initiatives -for trade and consumer activations in key geographies

9 Drive Innovation Pipeline Development for the Brand

10 Day to day Coordination with Vendor as well as internal team (Packaging, procurement, plants, Supply Chain) for any changes with respect to Packaging and / or Aws as well as Estimates, PO, Bills and payments for marketing function

11 Travel in key markets, develop strong relationships with the sales function, gather understanding of the market requirement and come back with suggestion for the marketing function to provide specific inputs to grow the brands

Profile

1 MBA in Marketing from a university of repute

2 Minimum 5 years plus in FMCG Marketing (preferably food industry)

3 Exposure to Sales and Distribution, Manufacturing, Packaging etc would be added advantage

4 Demonstrated capability in digital marketing is non-negotiable

5 Someone with an entrepreneurial mindset to drive things independently will be strongly preferred.

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