Assistant Manager - Marketing - eCommerce/Retail

JD FOR E-COMMERCE MARKETING AND RETAIL MARKETING

Designation: Assistant manager Marketing

Reporting to: Sr. Manager marketing and Alliances - Retail and Digital

OBJECTIVES FOR E-COMMERCE MARKETING

Performance measurement Reports: Channel Sales report, Channel expense report, Store marketing calendar, Store marketing support, and other reports from time to time

Ecommerce

Manage Website Performance - 20%

- Monitor site performance metrics

- Running in site analytics and campaigns for improving site performance

- Implementation of a website marketing calendar

- Managing Website Automated marketing tools

- Shopper journey

- Customer communications

- Buying guide and User journey automation through chatbot

- Coordinate for Ecommerce Reviews and Ratings for brand store

Ecommerce Cataloguing - PXL and Market Places 20%

- Create A+ content for product description

- Special product shoot/videos especially for key launches

- Help create landing pages and SEO content especially for new product categories

- Liase between agencies and communicate standard content for all products

- Product Web banners for other brand stores

- Differentiated content creation for co website

- Price file creation (singles and combos) for PXL.in

Drive digital awareness and walking for physical stores - 10%

- Product digital lead generation campaigns for store walkins

- Franchisee Lead Generation campaigns

- Store Landing Page - SEO, Content management for the store websites

- Promote Omnichannel concept

OBJECTIVES FOR RETAIL MARKETING

Performance measurement Reports: Channel Sales report, Channel expense report, Store marketing calendar, Store marketing support, and other reports from time to time

Store Marketing Calendar and marketing support - 25%

- Adapting Brand Marketing Calendar

- Implementing Store Campaign Calendar

- Motion Graphics content management for Prestige TV

- Store branding and artwork support

- Online store locator management

- Store POP and Glass Graphics Management

- Local Store Marketing

- Thematic Campaigns and creatives for the same

- Store Launch artworks

Store Customer Engagement Programs - 15%

- Bandhan / Demo Program

- Gift Card Programs

- Smart EMI

- Payment Solutions

CRM Program management - 10%

- Data collection and digitization

- Program management

- Promotion / next best buy recommendation

- Campaign management

- Shopping experience and NPS (proposed)