Assistant Manager - Marketing - eCommerce/Retail

Assistant Manager - Marketing

Responsibilities:

- Set-up & optimize paid campaigns on EC portals to grow SKU visibility and business.

- Candidate having great exposure in Digital Media Planning & Buying, E-Commerce Marketing & Social Media Marketing.

- Monthly & Quarterly report creation for performance review include CPM and CPC both.

- Optimal budgeted execution as per the media plan for CPC and CPM campaigns

- Timely alignment and approvals of EC marketing plan.

- Regularly extract data from the partner portals or after discussion with the partners to get an understanding of the categories.

- Continuously evaluate marketing initiatives & take corrective measures to optimise output.

- Coordinating with the internal teams so that payment approvals are in place and payments are released on time

- Conduct market research to understand consumers better and apply the learnings to optimise the campaigns.

- Coordinating with the platforms to ensure invoices are received on time.

Qualification & Experience:

- Graduate or MBA with minimum 3+ years of experience of working either in Fashion & Lifestyle or Retail.

- Should have Hands-On experience of Search Engine Marketing (SEM). Google and Meta Ads Platform.

- Excellent People Management Skills, Communication Skills

- Written and Spoken& Presentation Skills.