Assistant Manager - Marketing Analytics - FMCG/CPG Sector

India's fastest growing multi business conglomerate urgently requires Assistant Manager,Marketing Analytics,for their Foods Division. The role will be operating from Bangalore.

Post graduate degree in statistics/mathematics field with 7-10 years of work experience preferably in the FMCG/CPG sector with relevant experience in building advanced statistical models is preferred.

Role & Responsibilities

You will be assisting/Supporting the analytics team that provides analytical insights to take better business decisions and help to achieve optimization of spends/resources within Foods business.

A) Performing statistical modelling of data to identify insights

a. Understand the business problem in detail and identify relevant data needed to answer key business question.

b. Identifying the statistical technique(s) that will address business question at hand and create an analytical framework as part of the solution

c. Perform exploratory data analysis to check errors/outliers/missing values in data, identify data patterns and develop methods to treat these nuances

B) Develop the documentation/process-flow of implemented analytical solutions

a. Creating the documentation of steps performed of implemented analytical solution

b. Organization of SAS code

c. Development of training materials to train data management team

C) Involve yourself in research and development of new modelling techniques/methods.

D) Expertise in statistical methods/concepts

a. General Linear Models: Simple/multiple regression/hierarchical models/ANOVA/ANCOVA/MANOVA

b. Generalized Linear Models: Logistic/Logit/Probit

c. Multivariate techniques: Factor, cluster, discriminant, correspondence

d. Time series methods: Forecasting techniques/ARIMA/longitudinal data techniques

Preferred Skill Set:

a.Experience in building marketing-mix-modelling/pricing analytics/marketing analytics in CPG/FMCG Industry

b. Ability to handle large volumes of data/accessing databases through SAS and/or other ETL software

Interested candidates are requested to apply to this posting directly. Also feel free to reach out to the consultant at +919916666530 for further queries. (Consultant Name: Krishna)