Posted By
Posted in
Sales & Marketing
Job Code
483492
We are currently looking for an Astt Manager- Market Research position for one of the largest FMCG Business Conglomerates in India, to be based at their office in Kolkata.
Company Profile :
- Our client is A USD 40 billion multinational group, who employs more than 180,000 people in over 100 countries. The company enjoys a strong presence in the FMCG, Foods & Beverages, agribusiness,etc.
- Our client has featured on the Forbes Global 500, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value.
JOB TITLE : ASSISTANT MANAGER MARKET RESEARCH
REPORTS TO : MARKET RESEARCH MANAGER
FUNCTION : MARKETING
CTC : 17 LACS TO 20 LACS
Education Qualification : MBA in Marketing
- Work Experience 5 to 6 years in the consumer/market research domain for a Market Research Firm of repute.
- Experience in the FMCG space will be preferred
Role :
- To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in understanding of the consumer.
- To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes
- Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities
- To assist in preparation of the brief that elucidates the problem
- Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it
- Engage with Research agencies to carry out the project
- Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief
- Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented
- Ensure the agency fieldwork and reporting take place as per Service Level Agreements
- Suggest improvements in the reports to improve their focus
- Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team
Job Location : Kolkata
Salary : Best among the industry (Could Range around Rs.17.0-20.0 Lpa)
We hope the mentioned position will be of your interest. In this regard, we request you to apply with the following details :
Your latest updated CV as a word attachment:
Your current and expected salary package:
Please confirm your willingness to relocate to Kolkata:
Lalit Sharma
Options India Group
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Posted By
Posted in
Sales & Marketing
Job Code
483492