Assistant Manager/Manager - Product Marketing - eCommerce Shipping & Enablement Platform

It is India's largest eCommerce shipping and enablement platform for SMBs. The technology powers shipping and fulfillment for SMEs, D2C retailers, and social commerce sellers in India. With 17 courier partners on board, the brand enables pan-India as well as international shipping deliveries. Its shipping solutions are available across 29,000+ pin codes within India and 220 countries across the world.

It is on a mission to create a seamless logistics data platform that connects retailers, carriers, and consumers across national and international locations. In addition to offering Shipping Services, It also provides a technology stack to help retailers integrate their shopping websites and others for workflow, inventory, and order management.

With a multi-carrier API that allows sellers to manage orders, print shipping labels, and avail tracking information from multiple providers, also offers state-of-the-art fulfillment solutions. The brand also provides a robust post-purchase experience to consumers, resulting in higher engagement and lower RTO (failed deliveries). Aside from being a shipping solutions provider, also serves as a Cash on Delivery payment gateway. The company recently ventured into the fin-tech space with their lending product 'Early COD'.

Today, It is the force behind the country's 1 lakh plus sellers who generate a GMV of more than $1B annually on the platform. The brand delivers packets to nearly 25M consumers annually and is growing 3X year on year.

Responsibilities

- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.

- Excellent written and verbal communication skills, possibly including some copywriting skills.

- Own GTM documents and launch checklists and align different stakeholders for deliverables towards successful product launches.

- Proven ability to influence cross-functional teams and working closely with the Project lead and collaborate with Sales, Marketing, and Product Management teams.

- Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sales techniques

- Create consistent positioning statements, messaging, and narratives for guiding content and brand teams to align with the customer-centric benefits for the product.

Requirements

- 3 - 4 years of prior experience with B2B/SaaS product launches would be preferred.

- Should have great web analytics and data analytics skills to derive conclusions and insights from the customer attributes and behavior data.

- Excellent teamwork skills.