Assistant Manager/Manager - Digital Marketing - Retail/Healthcare/Telecom/FMCG

Role

- Responsible for Planning, Designing & Implementing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

- Maintaining our social media presence across all digital channels. 

- Measuring and reporting on the performance of all digital marketing campaigns

KRA :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 

- Brainstorm new and creative growth strategies & develop digital content for branding & promotion 

- Implementing Digital promotion strategies 

- Design, build and maintain our social media presence 

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

- Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal& external teams to create digital campaign pages and optimize user experience 

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

- Collaborate with agencies and other vendor partners 

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption of new technology where appropriate 

What we are looking for: 

Knowledge & Skill : 

- Thorough knowledge and expertise in Social Media Marketing 

- Detail understanding & knowledge of new technology and digital platforms 

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends) 

- Strong analytical skills and data-driven thinking 

- Up-to-date with the latest trends and best practices in online marketing and measurement 

- Outstanding communication & interpersonal skill 

Competencies:

- Strategic Thinking 

- Analytical Mindset 

- Collaborative & Influencing 

- Innovative 

- Ability to work in Team 

Experience & Qualification: 

- 2-6 years experience in Digital marketing or similar role 

- Preferred Masters Degree in Marketing 

- Hands On Experience in Data Analytics 

- Prior experience with Retail Digital Marketing, Healthcare Marketing, Telecom Marketing, FMCG Industry in marketing/Digital Marketing Role preferred