Assistant Manager/Manager - Business Analytics/SAS - Banking & Finance Domain - Bank

We are looking for candidates with experience in business analytics in banking and finance domain with a strong hold on SAS and SQL. This is for one of the leading MNC banks.

Roles and Responsibilites

- A candidate is expected to undertake the review of Debit card product performance, devise customer segmentation strategies based on product usage/profitability and design strategies to drive the engagement of debit card customers via targeted campaigns

- Evaluate the performance of campaign/product portfolio performance across a variety of metrics such as billings, cash usage, activation rates etc- as required

- Work closely with the reporting team and Campaigns team to develop the required MIS / dashboards and regional campaigns design/execution

- 2 to 8 years of experience in Credit cards or debit cards marketing/product and with a sound understanding of credit/debit card product, KPIs, portfolio performance metrics etc-

- Robust Stakeholder management and Partner Engagement skills across markets.

- Effective oral & written communication skills required.

- Resilient Drive to work and manage project timelines.

- Strong Knowledge of SAS, SQL, extraction of data from Data warehouse, MS Excel with macros & VBA and PowerPoint