Assistant Manager/Manager - Brand Management - FMCG/FMCD/Consumer Tech

Assistant Manager/Manager - Brand Management

Key Performance Indicators :

1. Product Innovation funnel management

2. Project Management

3. Periodic Customer & Market Research

Key Responsibilities :

- Seamless project management for end-to-end product innovation + launch within defined timelines & commercial metrics

- Identifying customer needs through extensive Primary + Secondary Research

- Competitive benchmarking

- Staying abreast of category & technical developments

- Preparing product briefs basis for R&D identified gaps in the portfolio + new opportunities

- Briefing Design Team / external agencies on product packaging design

- Conduct product training workshops for internal teams including Customer Service

- Analyzing product performance by measuring its impact / value add to business - uncovering actionable insights through data analysis

Experience & Qualification :

Preferred :

- 2 - 3 years of experience in NPD / Innovation

- Experience & interest within the Beauty / Personal Care / Men's Grooming sector

Mandatory :

- 4 - 6 years of marketing experience

- Background in FMCG, Consumer Durables, Consumer Tech

- Comfortable with handling / analyzing data (MS Excel)

- Exceptional people skills