- Customer lifecycle management: Design and implement strategies to improve customer experience and drive revenue, spanning across all 3 stages of customer lifecycle - acquisition, ECM and Retention
- Campaign Execution/Offer optimization: Design, test and implement innovative and customer-centric offers tailored to drive customer delight and grow engagement
- Digital: Trace customer's digital journey, design strategies to make digital experience more engaging and drive revenue through low cost digital channels
- Revenue/Financial forecasting: Design, maintain and enhance P&L forecasting for all products & portfolios, ensure strict adherence to accounting standards and accurate forecasting techniques to help product managers plan better
In order to achieve the best in class analytical solutions across business units we use the best in class tools and technology.
Expertise Required:
Analytical Skills
- Basic Statistics
- Hypothesis testing, A/B testing, Segmentation
- Proficient in Formulating Analytical methodology, identifying trends and patterns with data and providing actionable insights to the business stakeholders
- Ability to handle complex data and generate meaningful business insights
- Knowledge of Banking, Credit Card Industry, Marketing Analytics would be an advantage
Tools and Platforms
- SAS, SQL
- MS Excel, PowerPoint
Soft Skills
- Ability to identify, clearly articulate and solve complex business problems and present them to the management in a structured and simpler form
- Should have excellent communication and inter-personal skills
- Strong process/project management skills
- Ability to Coach and Mentor Juniors
- Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.
Educational and Experience:
- 3 to 7 years of hands on experience in delivering Analytical solutions, with at least 1 year in Banking Industry
- MBA / Master degree in Economics / Statistics / Mathematics / Information Technology / Computer Applications / Engineering from a premier institute. BTech / B.E in Information Technology / Information Systems / Computer Applications
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