Assistant Manager - Growth Marketing/Performance Marketing

KEY RESPONSIBILITIES

Overview: As a Growth Marketing person, you will lead the product-led growth initiatives at PeopleStrong ranging from user acquisition and movement of the lead in the funnel. You will work closely with the leadership team to drive inbound numbers and enable sales to meet their target.

Role and Responsibilities -

- Develop innovative growth (organic or inorganic) hacks to drive user growth and engagement on online properties via all channels and marketing programs, map customer journey.

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement) and create actionable programs leading to user growth- specially through paid channels and ad on LinkedIn, google & other channels.

- Work closely with a range of cross-functional teams-product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products

- Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities and be a HubSpot expert.

- Understand data funnels, and assess user behavior with data and find actionable insights. Must be able to work with Sales & act as an enabler.

- Analyze and present performance reports to CXOs and other stakeholders

IDEAL EXPERIENCE

- 3+ years of relevant experience in digital and performance marketing or related roles

- Experience in paid ads (social/search/display)

- Product lead growth (self-serve revenue/subscription-based).

- Fantastic problem-solving abilities, analytical horsepower with attention to detail

- Exemplary written and oral communication skills.

- Must know automation and be able to set up advanced workflows

- Is comfortable in working with Hubspot, Google Analytics, ad managers, programmatic or equivalents

OTHER PERSONAL CHARACTERISTICS

- Dynamic, engaging, self-reliant senior executive

- Ability to deal with ambiguity

- Manage a collaborative and analytical approach

- Articulate communicator

- Self-confident and humble

- Open to continuous learning

- Intelligent, rigorous thinker who can operate successfully amongst bright people.

- Be equally comfortable and capable interacting with technologists as they are with business executives.