Posted By
Posted in
Sales & Marketing
Job Code
1481982
AM - Growth Marketing
Responsibilities will include:
- Part of team leading user engagement for our brands.
- Blend data from marketing/product analytics and consumer behavior to understand the reasons for funnel drop off and plan experiments to plug the gaps and improve funnels.
- Be scientific in experimentation and identify channel and funnel level incrementality.
- Lead the overall charter for improving new user conversion rates and re-activating churned users.
- Lead the agenda of product led growth initiatives that drive long term growth.
- Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.
- Manage merchant retention and actively design programs by working closely with product/engg/brand teams to re-activate churned merchants.
Qualifications:
- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB.
- In depth and hands on understanding of engagement/automation platforms like Clevertap / Moengage / Webengage etc.
Skills, Experiences & Behaviors:
- Atleast 2 years of performance/growth marketing experience, having managed engagement campaigns at scale.
- Person should have hands on experience of campaign execution, performance metrics tracking.
- Have understanding of budget planning and spend tracking at campaign level.
- Startup experience is highly valued but not necessary.
- Ability to work x-functionally both as lead as well as a contributor.
- Ability to articulate marketing's impact on top and bottom line of business.
- Ability to collaborate across team - Data, Product, Engineering and Business.
- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives.
- End to end ownership to deliver projects.
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Posted By
Posted in
Sales & Marketing
Job Code
1481982