Assistant Manager - Financial Planning & Analysis - Marketing Finance

Financial Planning & Budgeting:

- Assist in developing and managing the marketing budget, ensuring cost-effective allocation of resources.

- Monitor and analyze marketing spend across various channels to optimize ROI.

Expense Tracking & Reporting:

- Track, review, and report marketing expenditures to ensure alignment with financial goals.

- Work closely with marketing teams to ensure spending adheres to approved budgets.

Marketing ROI Analysis:

- Analyze campaign performance and assess financial impact, providing insights to improve future investments.

- Develop key financial metrics and reports to support data-driven decision-making.

Forecasting & Variance Analysis:

- Conduct financial forecasting and variance analysis on marketing expenses.

- Identify trends, risks, and opportunities within marketing financials.

Vendor & Contract Management:

- Review vendor contracts and invoices to ensure compliance with financial policies.

- Work with procurement and finance teams to negotiate cost-effective agreements.

Cross-Functional Collaboration:

- Partner with marketing, sales, and finance teams to align on financial goals and strategy.

- Provide financial insights and recommendations to improve campaign efficiency.

Compliance & Process Improvement:

- Ensure adherence to financial policies, compliance standards, and audit requirements.

- Recommend and implement process improvements to enhance financial tracking and reporting.