Assistant Manager - Digital & Social Media - Retail

PURPOSE OF THE ROLE :

The Digital Media & Social Media manager is responsible for assisting the team in implementing origination's overall communications and marketing plan - focusing specifically on digital communications.

KEY RESPONSIBILITIES:

- Manages the company's social media accounts and posts content.

- Brainstorms campaign ideas. Provide suggestions to management for improving social media presence and internal processes.

- Monitors various social media platforms such as Facebook, Instagram, and LinkedIn.

- Analyzes analytics to gauge the success of campaigns.

- Understands the overall concept of the company, including the brand, customer, and all other aspects of service.

- Engages with customers or clients and provides services.

- Learns and becomes proficient on internal software systems.

- Prepares weekly updates and reports to track growth and success rates of campaigns

- Keeps up to date and informed on new social media trends and adapt accordingly

- Ensures proper messaging is being executed online

- Identifies leaders and influencers (internal/external) and engage them in brand activities

- Assists with website copywriting, proofing, and updating as needed

- Coordinates with the teams and agency to ensure timely social content delivery

SKILLS & COMPETENCIES:

- Bachelor's degree in business, marketing, journalism, public relations or related field

- 2-4 years of social media management experience

- Professional certification in Google Analytics (preferred)

- Comfortable with working with Microsoft Office and Adobe Suites

- General knowledge of Search Engine Optimization and internet ranking for web content

- Experience determining how to cater unique marketing campaigns to a unique audience

- Ability to work alongside a diverse group of employees and simultaneously work towards many company initiatives at once

- Understanding of marketing strategy and how to use the concepts throughout various forms of outreach

JOB CONDITIONS:

- Office Environment