Assistant Manager - Digital Marketing/Performance Marketing - Education

What would you be doing?

- Plan, design and execute online customer acquisition campaigns

- Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook,LinkedIn, etc.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns

- Measure, analyse and understand marketing metrics to drive marketing decisions

- Manage email lifecycles to nurture leads and engage with customers

- Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.

What are we looking for?

- B.Tech. or UG from a reputed institute required

Experience: At least 2 years of relevant work experience in digital marketing especially PPC

Competency:

- Experience in executing online customer acquisition campaigns at large scale.

- Excellent working knowledge of ad platforms like Google Adwords, Display, Youtube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones

- In-depth understanding of online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others.

- Knowledge of leading technology tools used for various marketing campaigns.

- Go-getter attitude, take complete ownership of the targets as well as delivery portfolio

- Market intelligence around best practices & current trends. -

- Excellent communication and presentation skills

- Ability to work in close coordination with senior management on critical time sensitive business initiatives