Assistant Manager - Digital Marketing - Online Grocery

Primary Responsibilities:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Collaborate with agencies and other vendors/partners

Evaluate emerging technologies and provide thought leadership and perspective for adoption wherever appropriate.

Desired Skills & Experience:

Qualification - Must be an MBA from a leading institution. Should have good quantitative and analytical skills

2 to 4 years of experience (preferred)

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaign.

Salary offered: 8 - 10 LPA