Assistant Manager - Digital Marketing - FMCG/Food Industry

We are currently looking for an Assistant Manager- Digital Marketing& E-commerce position with the topmost FMCG Conglomerate in India. The position is to be based at CHENNAI.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 45 billion and a turnover of US $ 8.0 billion, it is Rated among the World's Leading Companies by Forbes magazine. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

JOB SUMMARY

1. Manage and spearhead digital objectives for the brand by supporting through various social and digital media, mobile application, website, ecommerce platforms etc.

- Drive digital marketing presence across online platforms

- Adopt new-technology solutions and platforms to improve brands visibility online

- Design Integrated Marketing campaigns for brand engagement and new launch promotions

- Manage and drive the mobile application by building engaging content and understanding the user App behavior and journey

- Boost the business on ecommerce channel through focused marketing campaigns

- Work closely in coordination with command center for social media listening and corporate communications team for internal branding

KEY RESPONSIBILITIES

Enhance brand awareness within the digital space for brand; design, build and maintain social media presence and drive engagement

- Create and drive content with the help of digital agency on social media handles

- Identify trends and insights to create engaging content

- Prepare and manage digital marketing budget

- Manage & respond to Consumer feedbacks and complaints

Expand Digital Footprint by entering relevant platforms

- Explore new platforms for brand to reach out to consumers

- Drive follower base on Instagram, ShareChat and Helo

Implement Integrated digital campaigns

- Create campaigns around fluid and fixed moments suitable for the brand

- Reach amplification for on-ground activations

- Designing Product launch campaigns to provide incremental reach to traditional media

Spearhead initiatives to drive ecommerce business

- Drive business on ecommerce channel as per plan

- Designing Campaigns for new and existing SKUs utilizing various promotional assets across the ecommerce platform along with KAMs to promote business

- Regular tracking of availability of SKUs across platform

- Listing of appropriate SKUs for the platform, designing newer formats for the platform

Manage the mobile APP on Android and iOS

- Ideate and design new engaging content for the APP

- Scout for partners to create credentialized content

- Drive IN-app engagement through notification campaigns on the platform with the help of APP engagement partner

- Generate insights using the data analytics platform of Adobe to understand user behavior

- Identify opportunities to monetize and generate revenue stream using the APP

- Promote APP downloads using various marketing tools at an effective cost

- Sustain and proliferate APP's active user base

- Manage & respond to Consumer feedbacks and complaints

- KaiOS APP development to be explored for future

- Upgrade and contemporize the APP UI regularly

Interact with Social Media Command Centre team

- Track digital reach, SOV, engagement vs competition monthly

- Gather insights for business objectives through social media listening tools

- Utilize new digital databases purchased by the team for the business

- Interact with Corporate Communications team

- Promote the brand internally using email, website, newsletters, App

Role Requirements :

a. Education/Qualification : Post-graduate in Business Management from a Premier B-School (with specialization in Marketing/related field, if applicable). A background of Engineering / Computer science will be preferred.

b. Experience : 2 to 4 years- relevant experience in FMCG Digital Marketing/ Managing Apps of Banking/ Online retail/ other consumer goods.

Salary : 20.0-22.0 LPA (Although not a limiting factor)

Location : Chennai

Interested candidates may furnish the following details :

- Your current and expected Salary package:

- Your willingness to relocate to Chennai:

Lalit
Options India Group