Assistant Manager - Digital Marketing - FMCG

Job Title: Assistant Manager - Digital Marketing (FMCG)

Base Location: Gurgaon / Gurugram

Reporting Manager: Senior Brand Manager

Purpose of Job:

Person is in charge of executing the company's digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimization process. Hands-on experience using various digital marketing platforms is therefore essential to have. Works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as increasing brand awareness and sales, lead generation, brand engagement, and conversions. Develops strong and innovative digital marketing strategies, via mobile application, Paid Media, and other techniques to drive traffic to company pages and generate interest in company products and services.

Roles and Responsibilities:

1. Assist the team in the development of the overall digital marketing strategy.

2. Implement digital marketing activities across a broad range of digital marketing channels (Social Media, Influencers Marketing, Content Creation (Creatives/Videos/animations), Mobile, Paid Media, Email).

3. Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software (Understanding of various digital tools, Like Adobe Experience Manager, Meltwater, Google Analytics, Apps flyer).

4. Manage social media marketing campaigns / influencer marketing (manage the creation of relevant and engaging digital content).

5. Good understanding of digital paid Media (SEM, Display, Social, Programmatic etc.)

6. Understanding of Web and Mobile application space and technologies to drive business objectives from scratch.

7. Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.

8. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.

9. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

Desired Candidate Profile:

1. Proven experience of 7 - 9 years with any known domestic or international brand in digital marketing.

2. Post-Graduation (Marketing / General Management or any related field) is a mandatory.

3. At least two years of work experience with FMCG brands.

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