Assistant Manager - Digital Marketing & eCommerce - FMCG

We are currently looking for an Assistant Manager- E-commerce and Digital Marketing position with the topmost FMCG Conglomerate in India. The position is to be based at CHENNAI.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 45 billion and a turnover of US $ 8.0 billion, it is Rated among the World's Leading Companies by Forbes magazine. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

Job Description :

Digital Customer Acquisition :

- Customer acquisition and cost reduction through effective campaign management across digital channels.

- Work with the Mobile Innovations team for the launch of the new and Intuitive Mobile App

- Lead the design, development and Go-to-Market strategy for the App.

- Managing the product lifecycle of products sold online through the app.

- Implement channel level monthly growth metrics through discussions with stakeholders from marketing & sales.

- Increase channel conversion by optimizing product keywords rank, website ad placements

- Establish partnerships with other app companies in travel, music, carrier billing, recharge/bill payments, cricket, news and music

- Devise go-to-market strategy, and orchestrate product campaign through all digital touch-points; SEM, GDN, Facebook, Email, SMS, and Website personalization, to increase intent traffic in a month

- Create a product landing page basis historical funnel insights from website analysis

- Working closely with the design agency for developing an overall effortless digital transactional Experience through Design Thinking & Strategy.

- Defining user journey & experience for the proper flow & layout of all transactions

Role Requirements :

a. Education/Qualification : Post-graduate in Business Management from a Premier B-School (with specialization in Marketing/related field, if applicable). A background of Engineering / Computer science will be preferred.

b. Experience : 2 to 5 years- relevant experience in FMCG Digital Marketing/ Managing Apps of Banking/ Online retail/ other consumer goods.

Salary : 20.0-22.0 LPA (Although not a limiting factor)

Location : Chennai

Interested candidates may furnish the following details :

- Your current and expected Salary package:

- Your willingness to relocate to Chennai:

Lalit
Options India Group