Assistant Manager - Digital Marketing - Asset Management Firm

A leading Asset Management Co. is looking for a hands-on, smart, highly-motivated & results-oriented digital marketer to join its e-business team. The e-business team is working towards leveraging the growing preference of Indian population to transact online. The online business & transaction platforms for channel partners & DIY investors is geared towards achieving that goal.

The successful candidate will be having the ability to manage & deliver on multiple milestones in a fast-paced environment. This profile is an ideal mix of product, digital & relationship marketing with a focused objective of driving acquisition, adoption & sustained usage of the online products aimed at channel partners as well as DIY investors.

Job responsibilities :

- Assist in development of marketing plans & communication calendar for the digital business of the firm.

- Take ownership of flawless execution of integrated digital marketing plans across multiple channels - direct, display, search, mobile & social.

- Assist in development of product marketing material in form of presentations, hand-outs, videos, et al for all new features as & when introduced in our online transaction portals.

- Liaise the agency & publisher relationships. This shall include communicating marketing campaign briefs, collaborate for creative & communication plan for each campaign, creative iteration, development of final creative materials & timely launch of campaigns.

- Monitor each campaign metrics. Prepare end to end reports & dashboards. This shall include aggregating data from display, search, social, direct marketing campaigns as well as in-house data sciences team.

- Build & manage a knowledge center for all marketing campaigns as well as historical performances so as to guide future planning & influence budgets.

- Share monthly site, engagement & business metrics with larger teams.

- Liaise with multiple departments to secure approvals for campaigns & campaign materials, whenever needed.

- Conduct periodic surveys of the product users as well as prospects to assess their product understanding & use that as insight for future campaigns as well as overall marketing plans.

Your skills, competencies & Qualifications

- A self-starter and results-orientated with keen eye for details

- Atleast 2 years of experience of being part of small to medium size digital marketing teams in agency or a direct client role

- Experience in developing & executing performance-driven marketing campaigns

- Outstanding oral & written communication skills

- Excellent at writing and editing copy

- Expert understanding of Analytics tools like google analytics, mixpanel, crazy egg, etc.

- Understanding of ecommerce, digital advertising, email marketing, targeted advertising, marketing analytics & social media.

- Comfort & ability to work in a fast-paced, analytics-minded environment

- Educational qualification in Mass Media Communication or an equivalent qualification would be a plus

- Past experience in Banking, Insurance or Mutual Fund companies will be a plus