Assistant Manager - Digital Activation - eCommerce

Assistant Manager - Digital Activation

Roles and Responsibilities :

- Improve organic ranking

- Campaign management improvement in ROAS, integration of our marketing calendar with that of partners, execution time, measure effectiveness & analyzing marketing campaigns and optimization of campaigns.

- Reduce inventory accumulation DOH targets

- Catalog Health returns%, conversion (sales/ impression), images live against each SKU

- Display Optimizing the site keywords search & navigation to enhance customer journey

- Performing various experiments with design and content to increase CTR

- Maintaining & monitoring performance reports- Impressions/Clicks & CTR

- Customer satisfaction score - NPS, Overall product rating

Desired Candidate Profile :

Reports to : Lead - Marketing/ Analytics/ Merchandising

Reportees : Individual contributor role

- 5-10 years of E-commerce experience in ecommerce/digital activation

- MBA in Sales & Marketing