Assistant Manager/Deputy Manager - New Product Development - Food/FMCG

KRA1

New product development for Own Brand products - Foods

Following entire NPD gate process:

- Manage end-to-end New Product Development for own label food Products

Opportunity gauging

Concept evaluation

Product development & internal evaluation

Commercial evaluation

Consumer testing

Product closure

Category - PL & format team alignment, FOQ closure

Final Launch

Performance tracking

- Lead & track MSP (mile stone plan), key to ensuring timely launch

- Monitoring the implementation of entire NPD gate process.

KRA2

Squeeze Project - enhance category margins via formulation/packaging change-

- Identify squeeze opportunity in relevant class

- Brief to R&D, packaging, Finance

- Prepare milestone plan for product testing, commercials closure and final implementation

KRA3

Vendor Consolidation

- Product testing with external consumers

- Commercial closure

- Packaging Development

KRA4

Claim differentiation identification & enablement

- Identify products for product claims basis formulation/competition claims

- Brief to R&D, packaging to develop the claims

- Ensure implementation with improved formulation/claims

Relationships

Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives

Internal

Format Category teams

PL Category team

PL Supply chain department

Commercial department

PL R&D department

PL Packaging department

Design team

Legal team

Quality department-Frequent and on daily basis-Regular alignments on NPIs/Sales & execution led discussion.

Commercial viability and cost related

Product development

Packaging development

Creative VM designs and packaging artwork development

Production and Stock related

Legal and quality compliance related

External

Creative agency

Research agencies

Manufacturing Vendors

Weekly

Project related

Creative communications/packaging development for NPDs

Market analysis to identify opportunities

Concept studies, product testing, quality benchmarking studies, U&A studies