Assistant Manager - Content Marketing - EdTech Startup

- Here is an opportunity for a fantastic career filled with learning and growth in a vibrant, intellectually challenging environment!

- Our client is a digital learning platform designed to empower working professionals to develop competencies to accelerate their career progression. They have delivered programs for 2 million learning hours in partnership with leading business schools.

- As the AM - Content Marketing, you will be responsible for writing and editing all the long form content for our content marketing efforts, as well as for all brand assets not limited to website, app, social media handles and PR content.

What you will do:

- Managing social media presence and ORM across channels like LinkedIn, Facebook, Instagram and Twitter.

- Tracking and improving KPIs like organic reach, engagement levels and growth of social media channels.

- Devising a data-led content strategy, and executed an editorial calendar to track content ideas, timelines and plan content distribution.

- Monitoring content performance and utilised on-page SEO techniques, keyword placement and SEO best practices to optimise pages.

- Identifying the target audience through structured research and developed email & SMS campaigns to target users at different stages of the funnel.

- Writing, editing and publishing all the long form content for brand assets not limited to website, app, social media handles and PR content

- Writing copy for ads across digital and offline channels

- Working with relevant teams and partners to proofread all research/industry reports being generated as part of content marketing PR efforts

- Writing content for email marketing campaigns for different programs.

- Coming up with catchy topics for long-form content (non-technical) for the blog, and write engaging content.

- Distributing and amplifying the reach of the blogs

- Write content for infographics, slide decks, and other visual forms of content

Candidate Profile:

What you need to have:

- Outstanding writing skills, communication skill, grammatical ability, creative and with a keen eye for detail

- Proven experience in content writer/copywriter role (1-3 years)

- Ability to write persuasive copy

- Knowledge of basic SEO is a must

- Ability to work across teams and manage requirements across the organization

- Hands-on experience with Wordpress

- Keen interest in upcoming technologies like Artificial Intelligence, Machine Learning, Cloud Computing is a plus

Technical skills : WordPress, Google Search Console (Webmaster), Google Keyword Planner, LSI Graph, Google Analytics, SendGrid, Buffer (Social Media Management), LeadSquared