Assistant Manager - Content Marketing - Advertising Firm

Assistant Manager - Content Marketing

Experience : Alteast 4+ years of candidates with experience in content marketing across channels

Summary : As a Content Asst. Marketing Manager, you will be our creative leader who drives the day-to-day planning and execution of content design and creation - culminating in engaging stories and relevant messages that cut through the noise of the market. Content strategy and execution are both in service of Taggd's thought leadership initiatives and its lines of business.

Role and Responsibilities :

1. Research audience, competition, prior content performance data and insights, as well as best practices to plan and develop a content strategy.

2. Plan and execute buyer-centric content journeys and campaigns to drive brand awareness and lead generation

3. Own, and develop always-on content initiatives for both B2B and B2C content - including, but not limited to website, emails, newsletters, product guidebooks, thought-leadership reports, blogs, news articles, case studies, advertising, social and landing pages.

4. Develop an editorial calendar to support content marketing initiatives including social, email, blog, community and product releases.

5. Manage and review/edit work of external/gig content writers, and ensure timely publishing of industry-specific blogs and articles

6. Liaison with digital marketing members and ensure SEO-friendly content is distributed across various online channels

7. Collaborate with designers to produce visually engaging content.

8. Proactively communicate challenges with multiple stakeholders and pre-empt roadblocks while managing a project