Assistant Manager - Campaign Monitoring - Insurance Domain BPM - UK Shift

Campaign Monitoring |Assistant Manager | Bangalore | 3PM- 12 AM| Hybrid

We are hiring for a leading international BPM organization in insurance domain.

1.Looking for someone with 3+ years of experience in Campaign Monitoring.

2. Proven experience with managing Salesforce.com and a Marketing - Automation Tool (like Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment required

Responsibilities:

- Monitor the performance of singles send email campaigns, automations and customer journeys to ensure they are running as intended within Salesforce Marketing Cloud.

- Analyze key metrics and performance indicators to identify trends, anomalies, and areas for improvement.

- Work within the Marketing Automation team to understand the end to end processes of marketing automation campaigns

- Proactively identify and address issues, such as delays, errors, or drop-offs that may impact campaign effectiveness.

- Investigate technical issues related to SFMC automations and journeys, including data synchronization problems, automation failures, and journey errors.

- Collaborate with internal stakeholders and SFMC support teams to resolve complex issues in a timely manner.

- Generate and analyze reports on campaign performance, highlighting key metrics, trends, and actionable insights.

Qualifications:

- Bachelor's/Master's degree in marketing, or related field.

- 3-5 years professional experience running marketing automation campaigns and/or in marketing analyst capacity

- Proven experience with managing Salesforce.com and a Marketing - Automation Tool (like Salesforce Marketing Cloud, Hubspot, Eloqua, or Marketo) in a B2B environment required

- Strong analytical skills with the ability to interpret data and identify actionable insights.

- Excellent problem-solving abilities, with a keen attention to detail and a systematic approach to troubleshooting.

- Strong understanding of Microsoft Excel, including but not limited to use of Pivot Tables, VLOOKUP, and Macros

- Salesforce Marketing Cloud certifications (e.g., Email Specialist) are a plus.

- Intermediate to advanced knowledge with HTML, SQL, AMPscript, and JavaScript is desirable.