Assistant Manager - Branding - FMCG

Job Requirements :

Key Deliverables :

- On Time and In Full (OTIF) delivery of innovation projects

- Develop and deliver high quality Brand Experience Toolkit pack for innovations. Support Integrated brand communication development

- Deliver pack artworks, in-market collaterals and assets OTIF

- Category Champion for ensuring brand executions are as per Master Brand Visual Identity Guidelines.

- Support operational docking and drive actions here with operating companies

Key Responsibilities and Tasks :

- Deputy Project Lead for innovation projects: lead cross functional project network meetings along with network planner;

- Drive initiatives through supply chain and finance for maximizing innovation GM and efficient cost engineering in mix development especially in packaging; to support investments in innovations.

- Support finance partner and project leader to develop robust business cases for innovations

- Support consumer, shopper, customer and channel understanding to translate into insights for mix development

- Liaise with legal/ regulatory department for alignment on key elements of claims.

Experience/Skills desired :

- Experience bracket of 5-9 years, preferably 2 years in brand development

- Preferred sectors are FMCG, Telecom, Consumer Durables

- Marketing operations, with experience of working on a brand rather than someone who has largely done only consumer activations (BTL)

- Have worked on innovation, launch, prelaunch of product,

- Interacted with sales team

- Involved in communication development partnering with creative agencies

- Involved Consumer research

- Extremely good in handling pressure

- Should have handled innovations

- Good in networking

- Fully operational in network management; IPM Ways of working and processes. Strong bias for action coupled with attention to detail. Ability to lead cross-functional teams, hold functional partners accountable for respective deliverables

- High consumer and customer centricity; Appreciation for product sensorial, aesthetics. Working knowledge in concept development, creative development.

- Working knowledge /Fully operational in packaging artwork techniques, processes and ability to effectively partner and drive suppliers and artwork excellence teams

- Ability to analyse market and consumer data to develop initial hypotheses and state issues/opportunities for mix