Assistant Manager - Brand Marketing - Public Relations

DEPARTMENT: Marketing

JOB TITLE: AM/DM

LOCATION: Mumbai

REPORTING TO National Head - Creative Solutions

EXPECTED QUALIFICATION DETAILS: Post Graduate in Advertising / Mass Communication

EXPECTED OVERALL YEARS OF EXPERIENCE: 3 yrs

He/She will be responsible for the design and delivery of customer communication across all touch points.

Individual contribution 40%

- Drive brand narratives across offline, digital and social media platforms for awareness, engagement, salience, and preference

- Assist in developing an annual brand calendar, manage budgets and track expenditures

- Ensure adherence of brand guidelines across all touch-points

- Design, and track brand health parameters through research

- Design mechanisms to gain and disseminate consumer insights, marketable highlights from Ram or IRS reports to relevant Stakeholders.

- Map competition on content offerings/features, advertising and marketing initiatives and publish the actionable insights regularly

- Track communication best practices across industries and share with internal stakeholders to derive inspiration

- Responsible for pitching digital ideas for client brief and work our digital exposure and costing as per the rate cards available.

- Execute all client campaigns flawlessly across digital assets

- Create Post Eval of big client campaigns _ IPs

- Create IP ideas to drive brand marketing

- Have in-depth understanding of all major social media platforms like FB, IG, Twitter, YT & Linkedin

- Regular Social media tracking and reporting and indepth insights culled out from various tools available in the market.

- Have knowledge of content uploading and scheduling across all major social media platforms.

- Must have been actively involved and responsible for performance marketing campaigns in their current roles.

- Must be good at writing skills and responsible for PR of all key on air or digital initiatives.

Project Manager 60%

- Plan, coordinate and timely execute all strategic and tactical campaigns for marketing as well as other cross-functional teams - with help from internal teams and/or external agencies.

- Lead brand collaboration and partnership opportunities

- Work with internal teams and external agencies for content creation/advertising and distribution across traditional and digital media

- Be the point of contact for all external parties in the domain - agencies, vendors, media etc.