Assistant Manager - ATL/BTL Marketing

Key Responsibilities:

Strategic Marketing & Brand Development:

- Analyze the efficiency of online and offline marketing campaigns, implementing corrective measures for optimization.

- Assist in online media planning, budget allocation, and strategy development.

- Manage Google Ads and social media campaigns, preparing comprehensive MIS reports.

- Contribute to lead generation efforts and branding initiatives to achieve marketing objectives.

Media Planning & Vendor Coordination.]:

- Invite, analyze, and negotiate quotations from various media agencies.

- Coordinate and manage relationships with media agencies to ensure successful campaign execution.

- Allocate budgets across different advertising channels to maximize ROI and meet regional campaign objectives.

ATL & BTL Campaign Execution:

- Execute 360- marketing campaigns, including TV, outdoor, radio, brochures, and other promotional materials.

- Plan, develop, and execute innovative activation ideas, co-promotions, and on-ground marketing initiatives.

Digital Marketing Optimization:

- Manage SEO, SEM, and social media campaigns to generate traffic and quality leads.

- Plan and oversee budgetary controls for all digital marketing initiatives.

- Evaluate the effectiveness of marketing campaigns and implement necessary corrective actions.

- Optimize budget allocation across digital channels to achieve the best ROI.

Qualifications:

Education: MBA in Marketing Management or related field.

Experience: 4-5 years in marketing, team management, and digital marketing strategy.

- Proficiency in analyzing campaign performance and preparing detailed reports (MIS).

- Creative thinking and innovative problem-solving skills for ATL/BTL marketing activities.

- Strong knowledge of digital marketing platforms, including Google Analytics, Facebook Ads Manager, and Meta Business Suite.

- Excellent communication, negotiation, and coordination skills.

Tools & Technology Proficiency:

- Advanced skills in Excel for data management and reporting.

- Experience with Google AdWords, Google Analytics, Facebook Ads Manager, and Meta Business Suite.

- Team Leadership & Development.

- Oversee and manage the marketing team, ensuring high productivity and fostering a collaborative, innovative environment.

- Provide training and mentorship to enhance team members' skills and effectiveness.

- Conduct regular team meetings to assess progress, establish goals, and address challenges.\