Assistant Manager - Analytics & Product Revenue Strategy - Media & Entertainment

AM Analytics & Product Revenue Strategy

Designation: Assistant Manager

Role: Analytics & Product Revenue Strategy

Industry: Media & Entertainment

Location: Mumbai

Experience: 4-9 Years Post MBA

Qualification:

- MBA (Premium Institutes Only)

- At least 4-9 years of post-qualification experience, preferably from Business consulting/ strategy background

Roles and Responsibilities:

Strategic / Policy related KRAs

- Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target

- Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?', propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities

- Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre

- Develop & drive strategic initiatives to increase share of business with respect to clients spend and help in acquisition of new clients

- Derive long term revenue plans basis the Product & Pricing objectives finalized for the channel

Operational / Process / Technology related KRAs

- Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.

- Analyze market trends, Media performance versus Brand parameters and other critical trends.

- Support creation of pitch and evaluation of the pitch of annual deals and mega deals

- Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.

- Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.

- Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors.

- Work on comprehensive presentations for reviews as required

- BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points

- Engage with Operations and Traffic teams to optimize the channel potential ensuring the execution of monthly channel objectives.

- Continuously suggest the measures to programming team to better the positioning of the channel in the defined target segments

- Maintain repository of competition pricing with the help of sales teams and continuously evolve pricing strategy basis the intel received.

- Generate and publish periodic channel performance and revenue reports proactively to aid the sales force in revenue achievement by highlighting gaps proactively

Financial Accountability / Commercial Impact

- Execute impact/ non FCT elements that convert to higher revenue generation

- Work with finance and PRS lead to develop annual budgets for respective channels as per company goals

- Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre, Identify & highlight opportunities to CSP/ RH/CH

Performance Measures:

- Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels

- Presentation of the review in the format as required

- Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy

Organizational Relationship:

- Internal - Ad Sales, Ad sales operations, programming

- External - Client & Agency

Skills:

- Strong Quantitative and analytical ability

- BARC Media express, BI/BO tools

- Excellent quantitative aptitude

- Strong Interpersonal skills

- Clarity of thought & ability to think things through

- Excellent communication and presentation skills

Competencies:

- Business Acumen

- Planning and organizing

- Influencing Skills

- Result Orientation

- Negotiation Skills