Assistant Manager - Adobe Analytics Implementation

- Accountable & Responsible for delivering initiatives and projects for region and country focused on implementing Web Analytics, Mobile app Analytics

- Spearhead Adobe Analytics implementation by working with Digital Customer Experience and Digital Sales & Marketing team

- Conduct and document journey walkthrough ensuring all scenarios, customer interactions are captured

- Understand business measurement requirements and translate these requirements into Solution Design Reference (SDR)

- Prepare tagging specifications in line with approved SDR

- Conduct QA on Adobe Analytics implementation

- Ensure tagging process governance, documenting all the necessary artefacts and approvals

- Influence key stakeholder's decisions using thought-leadership

- Work with production teams & vendors to efficiently develop, implement, and maintain tracking strategies to seamlessly integrate other customer-level data

The ideal candidate would have:

- 3+ years of experience in implementing Web Analytics & Mobile app Analytics, exposure to financial services domain is an added advantage

- Experience in implementing Adobe Analytics (Omniture) for complex requirements and maintaining JavaScript libraries

- Experience in implementing Adobe DTM/Launch web properties, Variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)

- Hands-on experience of working with clickstream data

- Experience with multi-channel and cross-channel attribution

- Ability to clearly and concisely articulate the problem, approach and recommendations to both technical and business audience

- Expertise and experience leveraging Adobe Analytics to access web/mobile performance data, use the data and visualization to check data-collection accuracy and perform basic digital analysis

- Ability to think strategically, and then follow-through with detail-orientation, execution and managing competing priorities

- Strong negotiation and influencing skills

- Strong executive presence, communication, presentation and story-telling skills

- Self-motivated and good team player

Education:

- Bachelor degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability

MBA or PGDM would have an added advantage