Posted By
Posted in
Sales & Marketing
Job Code
587025
JOB DESCRIPTION SUMMARY
Designation: Assistant Manager - Activation - Frozen & F&V
Grade: Level 5 (Assistant Manager - Activation)
Function : Marketing
Directly reports to: Marketing Head (Frozen & F&V)
Indirectly reports to: None
Experience 8-10 Years
Age < 35 years
Education qualification MBA - Sales & Marketing / PG in Management
Location Gurgaon
Target industry Food & Beverages / FMCG
Responsibilities
Generate awareness and trial on both brands via BTL activation from end to end :
- Creation of a robust activation plan
- Superior execution of the plan in coordination with multiple stake holders
- Constant monitoring & course correction if needed on the go.
Ensure deep understanding of the market and consumer to identify need gaps and give relevant solutions via
- Shopper & consumer behavior
- Market Visits
Strong coordination with the Sales team
- Work closely with the Brand Manager to ensure there is synergy in the brand thinking & all activation are a part of the larger brand positioning
- Responsible to execute all activities on the brand i.e events, chef meets and tie ups with prominent establishments to enhance brand/product presence.
KEY TASKS:
Marketing Campaign execution
Responsible to execute the marketing strategy of the Frozen & Fresh Category via a strong activation plan
- Explore market best activation solutions and develop an activation plan
- Ensure superior coordination with external agencies ( advertising, BTL etc ) and internal stakeholders ( sales team, marketing team) for the smooth & timely running of all activities
- Management and monitoring of a network of people ( promoters etc) to ensure they are delivering on the required brand targets.
- Innovative thinking to create unique solutions as these are new categories
- Understanding of both B2C and B2B market and tailor make plans accordingly
Communication:
- Execute the overall brand communication strategy on ground
- Ensure timely execution of all BTL communication
- Ensure strong on ground presence via superior POS activation
- Drive synergy of communication across all platforms ensuring the brand has one voice to the consumer.
- Develop innovative, creative and unique approaches to communication both in content and medium of communication
Critical Challenges
a. Establishing new B2B and B2C categories
b. Working with tight budgets & need to build innovative cost effective approach
Key Knowledge and Skills
- Strong experience in the brand activation field. Could be from the agency. Ideally with high impact FMCG brands in the categories of packaged food, beverages
- Should have demonstrated Superior execution capabilities
- Innovative, proactive approach to projects, high energy levels
- Attention to detail & Ability to multitask and perform under tight deadlines
- Ability to Manage people - internal and external including agencies and cross functional teams
- Strong verbal and written communication skills
- Travel would be high and work experience across multiple metros would be a plus
Rahul
PMS Consulting (ISO 9001:2008 Certified Consultant)
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Posted By
Posted in
Sales & Marketing
Job Code
587025
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