Assistant General Manager - Marketing - Real Estate

Job Title: AGM - Marketing (Real Estate)

Location: Mumbai

Department: Marketing

Reports To: Head of Marketing

Experience: 8-12 years in real estate marketing,

Job Summary:

We are seeking an experienced and dynamic Associate General Manager (AGM) - Marketing to lead the execution of marketing strategies and drive brand presence for our real estate projects. The ideal candidate will have a proven track record in real estate marketing, from conceptualization to execution, with a focus on managing large-scale campaigns, team leadership, and vendor management.

Key Responsibilities:

- Marketing Strategy Execution:

Assist in the formulation of marketing strategies and lead the execution of integrated marketing plans, both digital and offline, to promote residential and commercial projects.

- Project Management:

Oversee the end-to-end execution of marketing campaigns, ensuring timelines and budgets are adhered to across multiple projects.

- Brand Management:

Enhance brand visibility and positioning in the real estate market through consistent and impactful branding, communications, and marketing efforts.

- Lead Generation:

Drive targeted lead generation through digital marketing (SEO, SEM, Social Media), traditional media, and on-ground activities to achieve sales objectives.

- Vendor Management:

Manage and coordinate with external agencies, including advertising agencies, media planners, digital marketers, PR firms, and other third-party vendors for effective campaign execution.

- Event and Activation Management:

Plan and execute marketing events, exhibitions, site launches, and promotional activities to maximize engagement and sales conversions.

- Budget Management:

Monitor marketing budgets and ensure cost-effective execution of marketing activities, aligning spending with the company's goals and ROI expectations.

- Team Leadership:

Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.

- Market Research and Analysis:

Conduct competitor analysis, market research, and consumer insights studies to inform marketing strategies and identify emerging opportunities in the market.

- Stakeholder Communication:

Liaise with internal teams including Sales, Design, and Construction, to ensure alignment of marketing initiatives with project timelines and goals.

Job Requirements:

- Strong understanding of real estate marketing and execution of campaigns for residential and commercial projects.

- Proficiency in digital marketing, including SEO, SEM, content marketing, and social media strategies.

- Strong analytical skills and ability to interpret data for marketing insights and improvements.

- Budgeting and cost control expertise.

- Familiarity with real estate regulations, RERA compliance, and local market conditions.