Assistant General Manager - Marketing - Institute

AGM Marketing- A Leading Institute in India

About Company: A Leading Institute in India

Job Description :

- Lead the complete digital marketing function for Company's various initiatives nationally and globally.

- Plan and execute all marketing campaigns basis thorough competitive and audience research.

- End-to-end ownership of Media planning & digital strategy for executive education courses for the global market.

- Prioritize and align marketing campaigns to the desired outcome- increasing sales, strengthening brand awareness, increased customer retention, great online reputation, and increased lead generation.

- Measure and report performance on all marketing campaigns and assess campaign metrics against set goals and objectives to tie back the results for reporting.

- Performance Indicators-audience growth, engagement, leads, response rate and, feedback quality.

- Sales and Business Development, visit key accounts, participating in Seminars & Exhibitions.

- Plan & achieve sales target committed. Identify key bottlenecks and suggest cost-effective measures to drive sales.

- Tracking market dynamics/competitors- activities, competitors- strategies and sales trends constantly, rolling out the counter strategy for the organization to capture the potential untapped market.

Ideal profile :

- Any Graduate + MBA (Pref.) with 6-8 years of experience in the same or aligned industry. Experience in the Education sector will be an advantage.

- Extensive experience in brand building and driving sales growth.

- Experience in scaling the smaller businesses and increasing outreach would be preferred.