Assistant General Manager - Marketing - Hotels

Experience - 10-12 Years.

Assistant General Manager - Marketing

Educational Qualification : MBA

Must Have Background: From QSR/ Caf Background/Restaurant

Responsibilities:

- Transforming traditional business operations / processes using digital means (including online Delivery models) to generate superior business outcomes w.r.t sales, customer relationships and brand value.

- Collaborate with various functions to develop short- and medium-term strategies to drive sales and brand building.

- Define a digital marketing agenda focusing on all digital initiatives, integrate then into the strategic plans of the marketing, ensure leadership buy in and adequate resource allocation.

- Work closely with external agencies to design and successfully execute digital initiatives

- Create customer engagement and segmentations strategies aimed at enabling more relevant personalized marketing offers/ messages / experiences.

- Create a marketing calendar (annual, quarterly, monthly) and ensure its implementation across all lounges and kiosks.

- Drive all marketing activities across different marketing channels like in-store and offline.

- Collaborate with CDO to support online / social media marketing w.r.t consistency in planning and execution of marketing objectives for new stores.

- Effective utilization of budget for ATL and BTL activities for all Lounges and Kiosks.

- Monitor and optimize ROI driven campaigns regularly to meet revenue and budget goals for instore.

- Ensure brand guidelines are adhered to across the communication channels, content and creatives.

- Responsible for designing packaging of new products / change in existing products (via. external agencies).

- Drive instore marketing activities and neighbourhood marketing via marketing team & operations.

- Responsible for digital display content at lounges and kiosk.

- Responsible for product specifications (design, colours, packaging, etc.) of in-store products, tea ware, etc.

- Create customer engagement and segmentation strategies aimed at enabling more relevant, personalized marketing offers/ messages/ experiences basis analysis of customer data and sales trend.

- Develop partnerships and monetize the growth of loyalty program.

- Make recommendations leveraging a variety of tools and resources, including customer and agency partner insights and feedback, data and financial metrics, and cross-functional subject matter expertise.

- Create and publish monthly MIS / insights basis the CRM and loyalty program data.

Pankti Pandya
9723300064