Assistant General Manager - Marketing - FMCG

Position : Assistant General Manager Marketing

Experience: 10 -15 yrs (8-9 in core fmcg)

Qualification: MBA

No of reporting: 2

Job Profile:

- Developing new categories/segments : Develop new avenues of growth within the category, identify trends, and unearth insights to develop a robust marketing mix.

- Responsible for P&L : Delivering the brand's financial objectives, both top and bottom lines

- Innovation : Develop an innovation funnel for the short and long term within the category

- Trade Marketing : Support trade marketing initiatives with strategic inputs to help improve Wtd and share of shelf.

- Market share : Drive market share growth through strategic direction and tactical inputs periodically across channels.

- Strategic thinking : Demonstrate strong strategic thinking and excellent communication skills to effectively collaborate with internal and external teams.

- Brand positioning : Develop brand positioning platforms and devise impactful communication plans.

- Annual brand plans : Collaborate with sales and trade marketing teams to develop annual brand plans.

- Competition tracking : Develop a comprehensive understanding of competition offerings and periodically assess and develop countermeasures in accordance with the overall business/marketing objectives.

- Media planning : Have a robust understanding of analyzing and providing strategic inputs in media planning to deliver reach and consideration among the target audience