Assistant General Manager/General Manager - Branding & Marketing - Real Estate

Position: GM/AGM - Branding & Marketing

Experience : 12 - 15 yrs. ( min. 4-5 years in Real Estate )

Qualification: MBA ( Marketing )

Key Responsibilities :

- The position has the overall responsibility for carrying out all marketing brand building activities for the Organisation.

- Developing marketing sales strategies to build consumer preference and drive volumes.

- Build a sustainable value proposition for the brand and strategize brand communication.

- Handle creation and management of marketing collaterals, Advertising, Media and PR functions for the Organisation.

- Coordinating with advertising agencies, media planning, managing publicity campaigns, monitoring annual budgets etc.

- The incumbent will also be responsible for Corporate tie-ups Strategic Alliances.

- Handling PR, Digital Marketing

- Oversaw end-to-end marketing and performance of sales team ranging from brand visibility, lead/prospect creation, lead/prospect management & conversion, sales experience (On Site and Off Site), sales engagement.

- Lead reporting on marketing initiatives, including the collection and evaluation of tools, KPIs and sharing of best practices.

- Development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients.

- Directing market analysis and research to identify trends and opportunities

Desirable Skills

- Ability to think strategically

- Multi-tasker who is flexible and thrives in fast-paced, dynamic environment

- Proven analytical and problem solving skills

- Knowledge of new and innovative communication tools & tactics

- Understanding of budget management/allocation.