Assistant General Manager/Deputy General Manager - Marketing & Branding - FMCG

AGM/DGM - Marketing & Branding | FMCG

About Client : 15yrs Old Org into FMCG Manufacturing and Packaging Services.

Key Responsibilities:

- Devise a robust Digital Marketing Campaign and Media Plan for garnering Market Share.

- Ideate the Brand strategy and execute key Marketing initiatives which are critical to define the next growth phase of the organization.

- Focus and champion all ATL initiatives, work closely with various agencies Media,

- Creative & Digital and devise the Marketing roadmap.

- Digital transformation with identification and implementation of tools to assist business growth.

- Defines marketing KPIs across Company's portfolio and ensure implementation of Activation Programs at both Channel & Consumer level.

- Overall management of Advertising and Promotion Budget.

- Continuous analysis of the competition, retail trends, and market dynamics, working together with Sales Team to develop long-term trade marketing actions and strategies aimed at strengthening Company's position.

- New Product Launches and Product Management.

- Facilitate Product Training for Sales Team.

- Responsible for managing our clients business to facilitate them in delivering their requirements.

- Responsible for onboarding new clients for third party manufacturing.

- Lead Client Servicing team to ensure continuous interaction and building relationships with existing Client and catering the business needs of existing Clients; Product Costing, Contracts, Delivery Schedules and Payment Collections.

Qualifications:

- 10 - 12 years of experience in the Marketing Domain. Candidate needs to be from FMCG industry.

- Educational Qualification: Post Graduate/MBA

- Good knowledge of FMCG/Retail sector.

- Proficient in data analytics and market research

- Proficient in MS Office, specifically MS Excel, (mention any other), MS PowerPoint.