Assistant General Manager - Brand Marketing - FMCG/Consumer Durable/Telecom

We are looking out for an Assistant General Manager - Brand Marketing with a Top Brand

Location - Mumbai

Responsibilities:

- Develop execute the annual brand plans and marketing mix in line with the overall marketing strategy, thereby enabling achievement of brand objectives and growth targets.

- Lead creative development to motivate the target audience to take action

- Manage Creative Development: Brief agencies to come up with best-in-class creative executions. Manage agencies from brief to final asset delivery across BTL and Regional ATL mediums such as TV, Print, Radio, OOH, Wall Paintings, etc.

- Develop, coordinate and execute campaigns for the brand in coordination with Creative Agency, Media Agency, and Media Partners.

- Market Intelligence: Periodic analysis, evaluation of category to generate insights for brand/business. Maintain constant touch with the market to understand trends and competitor activities in order to observe and evaluate the execution of plans vis- vis competition.

- Market Research: Understand research requirements and action market research and coordinate with Research Team to derive actionable insights on the brand.

- Build strong relationships with Key Stakeholders across the entire Content, Sales, Trade Marketing, and Commercial value chain.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

Qualification: MBA from a premier institute. (Specialization in Marketing is preferable)

Experience: 6-8 years (2-3 years in Trade Marketing. Experience in ATL Marketing would be an advantage.)- 2013/2014/2015 batch

Priti Patwal
Sr. HR Consultant
Smart Source | Outsource Smartly

Website : www.smart-source.in

Smart Source A Search firm established in the year 2007 attained leadership position and perfection in Retail, Consumer Durables, FMCG, Telecom and infrastructure industry catering to all functional industry segments Globally and helping its clients with a wide array of services i.e. Talent Acquisition, Manpower Planning, Competency Mapping, and HR outsourcing. Pioneer in Providing HR services to its clients across the industries, the focus of our work is on raising productivity through improved quality, efficiency, and cost-reduction across our total workforce, enabling clients to concentrate on their core business activities.