Assistant Brand Manager - Social Media - NBFC

Assistant Brand Manager - Social media

- Liaison closely with internal, external stakeholders and agency to chart out communication buckets in line with business objectives

- Manage brand pages across social media platforms

- Increase followers, engagement, website visits, product awareness, brand-related content on social handles

- Ideate and create MoM social media calendar, analyse reports, and decide the way forward to improve social media marketing efforts

- Drive organic traffic to product pages, website, and improve engagement rate and customer engagement

- Stay up-to-date with top social media trends, evaluate social media strategies that help business and brand

Qualification & experience:

- Degree in related discipline

- Experience in NBFC or BFSI, preferably lending

- Min. 2 years' experience

Essential skills:

- Experience in social media marketing and knowledge of best practices for social media platforms such as FB, Twitter, LinkedIn, YouTube, Quora, etc.

- Strong interpersonal, communication and writing skills

- Understanding of Financial services, lending products and services

Ideal candidate (in terms of current role/ organization/ industry):

- Experience in creating social media strategies

- Evaluating best solutions to help improve social media metrics