Assistant Brand Manager - Personal Care

Roles & Responsibility :

- The role covers strategic, analytical & execution support to help the brand achieve its business targets. Job responsibilities include:

- End-to-end management of short & mid-term plans basis the long-term objectives for the solution area(s)

- Market Understanding: Analysing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the TG, their trigger & barriers; consumer feedback on new launches, etc

- New Products Development (NPD): Managing packaging development, projection alignment with channels, and strategy for product display pages on sales channels

- Communication Strategy & Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaigns, etc

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors

- Other activities required to support portfolio management, sales support, customer service, etc to drive product success