Assistant Brand Manager - NBFC

Assistant Brand Manager

Job Purpose : To capture attention of customers through written communication with relevant content across brand assets and PR

Roles and Responsibilities:

- Liaison closely with internal and external stakeholders to chart out communication activities, that advance business objectives

- Work on PR and media channel interactions to create content and curate content that resonates with the audience

- Leverage PR and speaker opportunities for senior management, and alliances, sponsorships, events through relevant content strategy, press notes and communication

- Work with content agencies for content for brand assets like blogs, social media, website, articles, PR, etc. and look at ways to amplify the reach

- Work with agency for blog creation and amplification avenues to increase readership, reach and brand awareness

- Coordinate and execute production and dissemination of PR through media playbook

- Create content for internal communication

Qualification & experience:

- Degree in related discipline

- Experience in NBFC or BFSI, preferably lending

- Min. 2 years' experience

Essential skills:

- Strong interpersonal, communication and writing skills

- Understanding of Financial services, lending products and services

Ideal candidate (in terms of current role/ organization/industry):

- Worked on PR and content especially for financial/lending products

- Good experience in handling agency for content and sufficient knowledge on execution of the written communication